If you are exploring career opportunities and interested in finding out more about roles in Ad Ops then you might find the following useful.
Ad operations (AKA ‘ad ops’) jobs support the sale and delivery of online, or digital, advertising. It’s about buying advertising that fits the client’s requirements: how long they want to advertise for and where they want to advertise, based on their budget.
The digital space includes website banners, video pop ups, email display ads, search ads, as well as advertising across mobile.
For this person timing is everything. They may be responsible for the automated buying of media space in real time (RTB) so the process is quicker and the audience more targeted. Or they may need to ensure the right ad is served at the right time. Whilst tagging away to their heart’s content. Being technically-minded and knowing a thing or two about code will come in handy and they’ll always have a report to hand to demonstrate performance. As well as being able to pinpoint what can be improved to better the outcome next time.