Being a creative person, the chances are you love what you do and you are passionate about your work.
There’s also a good chance that in all the creative flurry, you have forgotten to market yourself.
Many creative people are often so caught up in their work that they forget to market themselves and the outcome is they suffer both financially and on the career front.
You already have a Personal Brand
The thing is, whether you consciously market yourself or not, you are marketing yourself. That process of standing in your spotlight whether done consciously or unconsciously is called your personal brand.
If you are going for an interview or you have a gig or just a plain simple date, the chances are you’ve been Googled.
In a digital world where information is readily available, if you don’t have a presence somewhere, someone somewhere is getting very suspicious. So you do have a brand whether you know it or not.
The key is to take control and live your brand intentionally.
What is Personal Branding?
A search on the internet will reveal that there is no agreed definition of personal branding but here’s what some great personal brands have to say on the topic.
Jeff Bezoz owner of Amazon. ‘Your personal brand is what people say about you when you are not in the room’
Tim Ferris author of The Four Hour Work Week ‘Personal branding is about managing your name-even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto’
From these definitions, it is clear that your personal brand is based on other people’s perceptions of you but there is another part to the story. You must first define what your brand is and therefore what aspect you want people to engage with.
As a passionate creative, what can Personal branding do for you?
In a world where overwhelm has become the norm, personal branding can help you set your radar so that you can get clear on what is important. This means you can save yourself a heap of time by ignoring anything that doesn’t fit in your radar
It will help you differentiate yourself from the competition. There maybe a thousands copywriters out there, but nobody does it like you do and here’s the other good news, no one else is you
As you get clear on who you are, why you do what you do and what you stand for, you can convey your message with impact and authority. A great way to stand out in the crowd
Personal Branding will help you to become a specialist in being you and doing what you do. As you become a thought leader and expert in your felid, you can start attracting the clients and the employers that you really want to work with.
Thought leaders and experts command more money. As more people perceive you as the expert in your field, you can start generating the income you deserve and decide how and when you work
And here is the bit most people absolutely love about personal branding. You get to serve others whilst honouring your values and what is important to you.
Next time, I am going to share with you the different stages of the personal branding process and how you can start using it to live your career or your life’s work intentionally
Oge Okosieme is a Personal Branding Mentor who supports clients to eliminate brand overwhelm with her successful and easy to implement processes. She helps clients to uncover their innate talents, develop the tools to nurture it and find the motivation to see it through. You can read more and contact Oge on her personal branding blog.