The British Interactive Media Association (BIMA) plays an important role in the UK’s digital and interactive media industry, so we thought we’d help you get to know them a bit better; what it is they do, their values and a bit of background. I hope you find this interesting!


With hundreds of organisations and individual members from all sectors of the market, BIMA provides a valuable way to keep up with developments in a fast-moving sector. BIMA provides access to market data and intelligence through links with government departments, professional bodies and holds regular talks and conferences on key industry issues.

BIMA have an annual awards ceremony every year where some of the best work in the digital industry is celebrated.  The BIMA website describes the events ceremony as an informal and laid-back industry party with plenty of opportunities to celebrate with your peers meet your heroes and network like crazy.

BIMA is also pioneering an innovative approach to bridging the gap between schools and the digital media industry. The key focus of this fresh – and essential – initiative is the BIMA Schools Digital Challenge. This annual competition is held in partnership with key industry organisations, including their main partner, Channel 4.

Benefits of joining BIMA

BIMA offers its members a host of marketing and media opportunities including free networking events, all of which are designed to help you raise an agency’s profile. Perks include: free BIMA award entries, the right to use the BIMA logo in creds/tenders, directory listings, speaker slots at conferences and PR in industry titles, the opportunity to connect with your industry peers (face-to-face and online through industry news and insights), and invitations to leading edge events (with discounts).

BIMA would describe their most prominent achievements to date to be that they have become more relevant to the industry as a whole.

BIMA also has the oldest and therefore most established awards ceremony in the industry to date. This year The BIMA Awards had the highest level of entrants and attendees that they’ve ever had and expect this to increase further in 2011.

What does the future hold for BIMA?

BIMA’s plans for 2011 are very exciting and their main plans are to continue the high levels of growth that they saw in 2010. Justin Cooke and David Hart are working very hard at the moment to ensure that 2011 for BIMA is the biggest year yet. The future looks very exciting and promising for them.

On the BIMA website they claim they are constantly expanding and redefining its activities to better represent the needs of its members.

BIMA is currently the only trade association that represents solely this industry – they claim that they are the only association who focuses solely on the innovative creativity of the industry.

For more information visit their website or follow them on Twitter:!/bima