Sector Insights

Online Viewing vs Linear TV

old television

In recent years, online video viewing has erupted, especially with the likes of Netflix and Amazon Video. This leads to a lively debate as to whether or not the future of video viewing lies within online or linear. In this post we delve into the research surrounding this notion.

It has been suggested that linear TV viewing rates are set to drop worldwide. However, TV is still the highest provider of video viewing, and has been proven to account for 65% of ‘young people’s’ total viewing.… Read more

This Year’s Top Christmas Adverts

This Years Top Christmas AdvertsAs Christmas approaches, each year we are seeing bigger and better adverts. Campaign budgets go out the window and themes become ever more extravagant. In this post, we take a quick look at some of the adverts we feel have stood out the most.

Let us you know your thoughts and comment at the bottom!

Cadbury “Christmas 2015″ by Fallon London

The Mondelez-owned confectionary brand, created a giant advent calendar, made up of 24 Cadbury purple lorries, for its £10 million Christmas campaign.… Read more

Digital Portfolio Tips

digital portfolioCreating a portfolio can be a daunting task. You’ve got a lot to consider… Font, layout, colour, what content to include, what not to include, the list goes on. Here’s a quick run through of our do’s and dont’s based on client feedback over the years…

The Do’s and Don’ts of Digital Portfolios

Do’s

Easy to navigate

-       Keep it easy to access. Include a simple interface with accessible navigation tabs.

Be clear and concise

-       When giving details about your projects, the reader wants to know what you’ve accomplished, so try to get to the point as quickly as possible.… Read more