Blog

Job Description – Community Manager

Here’s Source’s job description for a Community Manager role. As a recruitment agency, we are all about helping people find their perfect job. We do this by matching your skills, experience and passion for creativity with the needs of potential clients.  If you are interested in finding a Community Manager job in London or want to hire one for your team, please contact our client services recruitment team.

At Source we meet hundreds of people in the creative industry every year. The Job Description series is here to help you understand exactly what it is they do. If you work in a creative team and want to share your experience then we’d love to interview you – just let us know in the comments below.

What is the role of a Community Manager?

The role of a Community Manager is to manage different social media channels such as Facebook, Twitter, MySpace, LinkedIn and Bebo on behalf of a business or brand. This will involve overseeing all editorial content / comments / word of mouth across each space and often you will contribute to this yourself by writing on behalf of the business/brand for their own company blog or website, in addition to engaging with the public across relevant social media channels to reply to comments / respond to questions and monitor conversations, whether these be good or sometimes negative. The role is a mix of online PR in addition to strategic planning where a business/brand wants to engage with its audience and target customers, so you need to be social media savvy and comfortable across different social media channels as well as being strategically focused with a good understanding of marketing, planning and campaign execution.

Skills and experience necessary for this role:

  • Graduates / Entry Level positions: candidates with a presence in the social media space from a personal footprint / with a related degree in marketing / communications
  • Mid – Senior Level positions: experienced marketers / PR professionals that have more exposure to planning and executing a strategy and representing a business/ brand in a professional capacity

Required work experience:

1-5 Years depending on experience required by the business. Some will hire graduates who are new generation digital talent therefore social media is a way of life for them, others will require more experienced marketers or PR professionals that have had more exposure to planning and executing a strategy and representing a business/ brand in a professional capacity.

Salary:

£25-40k dependent on experience

Types of company/agency common for this role:

Consumer Brands / Marketing / PR Agencies

How many people is a Community Manager likely to manage?

Varies and dependent on whether it’s a stand-alone position which is an addition to the marketing /PR team or it is a management role within this, with marketing / PR / junior community management staff supporting them

Jobs that could lead to this role:

Marketing assistant / Marketing Manager / Campaign Manager / Social Media Manager / Digital Account Executive / Digital Account Manager / Senior Digital Account Manager

Jobs that lead from this role:

Senior Community Manager / Head of Social Media

Training / reading that will help you get this role:

Gain experience in marketing / PR teams where you will get exposure to social media management for a business/brand. Be active in the social media space personally so you are familiar with the use of Facebook, LinkedIn, Twitter, Bebo, MySpace etc. Practice your writing style and perfecting your tone of voice by writing your own blog. Good websites to check out jobs in this are include: www.jobsinsocialmedia.com and www.socialmediajobs.co.uk

 

If you are interested in finding a Community Manager job in London or if you want to hire one for your team, please contact our client services recruitment team.