It is always interesting to find out how successful people have got to where they are, often their career ladder has parallels with your own. In this post I interviewed Cherry Advertising’s Digital Technical Director Jon Harvey to discover how he entered the digital marketing industry, what the challenges and responsibilities of his role involve, and most importantly what the rewards are.
How I Became A Digital Technical Director
How did you enter the industry?
I got digital marketing completely by chance; on a work placement during my last year of secondary school. … Read more
Perhaps one of the biggest challenges for a creative in a permanent role is to keep those creativity levels high. Turning up to work, day-in-day-out, is not always conducive to staying inspired and innovative. Although many agencies go out of their way to design creative environments to keep their employees engaged, I’m not sure that creativity is something you can turn on or off.
Inevitably throughout your creative career there will be times when you feel unable to deliver ‘creativity on demand’, and whilst a freelancer might be able to take the day off and find inspiration by doing something different, the permanent employee may not have this flexibility.… Read more
Do you recruit respondents by tracking their digital fingerprint? In this guest post market research consultant Sharon Archibald (Founder of Refresh Market Research) talks about a new way of collecting customised data via social media.
Market Research And Customised Quantitiative Data
The face of market research is changing and with it so are many of the approaches and methodologies. Methods used to collect customised quantitative data have remained relatively stagnant over the past decades. While traditional approaches are costly and time-consuming, often undertaken by large traditional market research companies, more affordable do-it-yourself or self-service methods lack rigor and impinge on the ability of market researchers to manipulate or perform more advanced statistical data analyses on the data.… Read more