For all those who missed the boat on Black Friday and Cyber Monday, Manic Monday swooped in as the last big shopping date for online users. In this post we will be discussing the rise in key calendar dates around the festive season, looking both from a consumer’s perspective and the retailers. We will also hear expertise from leading marketing and advertising agency representatives, to find out first hand what impact these dates are having on the industry.
Manic Monday saw predications of £733 million being spent by consumers.… Read more
Ofcom recently released their Children and Parents: Media Use and Attitudes Report 2015. In which, they showed study research and results focusing on the younger users of the Internet.
The study aims to measure the levels of understanding younger users have about how the Internet works, in terms of advertising and marketing.
Conducting a critical look into the awareness of research engines, Ofcom used a focus group of users between the ages of 12-15 years.
In order to test the user’s Internet advertising knowledge, the focus group were shown the results from searching ‘trainers’ into a search engine, and given multiple answers to what they believed the results suggested.… Read more
Although talent shortages seem to be an issue throughout many industries, it is a particular challenge the creative, digital and media sectors. The areas of , especially have many opportunities for the talented candidates, which makes retaining your best employees all the more important.
You only need to undertake a bit of headhunting to realise that most people are willing to hear about new opportunities, very few will say they are completely happy where they are; the grass is always greener…
If you want to hold onto your key talent, you need to be prepared to put in the work.… Read more