Our media sales consultants cover the broad spectrum of sales from traditional, B2B to digital and beyond! In this three part series modern day traditional media and digital media sales has been analysed. In this, the final installment, Sunjay Patel looks at the changing face of B2B media sales.
The media world is populated by two very different types of people. B2B – more corporate, suited and booted sales person and the flamboyant B2C media sales professional. The conception is that B2C offers landmark advertising campaigns that hog the PR spotlight.… Read more