The Blog

The Blog

PR: The Basics

Posted by Brea

in Branding

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Managing your reputation doesn’t have to be complicated (if you have any common sense). Social media too can be quite scary – dip your toe in and you could get your foot bitten off as you find yourself and that incident from the Christmas party trending. But it doesn’t need to be a stress!

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Creating, developing and managing your employee brand

Budding entrepreneurs, SME’s and large corporates all have one thing in common – they all need to ensure that they are positioning their brand as a employer that people aspire to work for. This relates in two parts; firstly to the talent that you want to attract to the business, i.e. new employees, but also to existing staff.

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Nail your brand values - creating an employer brand that people believe in!

In almost every business the attraction and retention of staff is a key requirement and often a burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating an employer brand that people believe in. We ask some very smart brand specialists their thoughts, as well as commenting based on our exposure to the market and the feedback we receive everyday about the perceptions of creative agency brands.

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