Strategic Planner - Major UK Institution - CLIE...
- Strategic Planner - Major UK Institution - CLIENT SIDE
- £50k - £57k
- Posted12 July 2017
- ConsultantElliot Graham
- Contract TypePermanent
- PositionStrategic Planner - Major UK Institution - CLIENT SIDE
- Salary£50,000 - £57,000 per annum
Strategic Planner - Major UK Institution - CLIENT SIDE
This is a great opportunity to join a major British institution in a strategic planning capacity, which will be a chance for someone from an agency background to make the client-side jump.
The role will include creating persuasive presentations in response to client briefs using expertise and information from media planning strategy and tools as well as other research available.
*Work with the Media Specialist sales team and clients to understand a client's business and advertising objectives with a primary focus on promoting how mail can add value
*Use insight to convert opportunities to new revenue, delivering sales KPIs
*Responsible for using media insight to demonstrate the role and value of mail/doordrops in the channel mix and creating materials and presentations that communicate this to key audiences
*Collaborate with teams and sales teams as required, to provide media, audience and brand insight
*Use the full range of industry resources and tools to substantiate presentations, insight projects and thought leadership content to prove the value of mail
*Background in media/insights/planning whether from a media agency, a direct marketing creative agency or industry influencer - with proven knowledge of and experience with DM/DD
*Ideally trained to senior level in using and identifying audience and media channel insights from key industry tools including TGI, Touchpoints, Neilsen, Ebiquity, Mediatel. Ability to discover and utilise information from desk research from advertising/marketing/media sources to support specific briefs.
*Ability to make and maintain good contacts and relationships with internal colleagues and external suppliers
*Ability to turn media, message and audience knowledge into compelling and persuasive presentations for Media Specialists to pitch to clients to support value of mail and its role across the customer journey
*Experienced in reading client campaign results to evaluate results and prove campaign value
*Skilled in PowerPoint presentations.
The agency have a number of benefits both for career development and life enjoyment such as trips abroad, free breakfast, private healthcare and many more.
If the above makes you want to know more then I would like to speak with you! Alternatively, if it may be of greater interest to someone else in your network then let me know and you could make a £250 referral bonus!
He's our Media Planning and Buying/Digital Performance Consultant.
Bringing almost 5 years Recruitment experience, I sit within the Planning & Buying team across all media. I hold a strong interest and knowledge of the industry, with my passion hopefully coming across when talking to...
Email Elliot: firstname.lastname@example.org
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