If you are exploring career opportunities and interested in finding out more about roles in Media Planning + Buying then you might find the following useful.
Media planning and buying jobs involve identifying the key target audiences for a client’s brand, product or service, and negotiating the best available space at the best possible price to place advertising for that brand or campaign.
The role may be across digital, tv, outdoor, among others. Or it may lean towards more traditional print advertising, pinpointing the right newspaper and magazine titles for the consumers you’re trying to reach.
People who work in this area are passionate about getting under the skin of a brand. They’re responsible for working out how best to reach the consumer and what media channels to utilise. They’ll then buy the media space and negotiate with media owners to get the best ROI for their clients. Performance is also a key element to this role as post campaign analysis is vital to assess the success of each campaign and what can be adjusted to ensure a better outcome.
Inquisitive, strategic and able to foster strong client relationships are all qualities this person possesses. They love the opportunity to be part of an evolving media landscape which embraces creativity and innovation.