Cookies notice

We use cookies to ensure that we give you the best experience on the Source and Lipton Fleming website. If you continue without changing your settings we'll assume you are happy to receive cookies. You can read more about our cookies policy at any time.

Our Team

Annika de Friend

Founding Director

020 3116 0000


Starting my career working in the ad industry, I have been brought up to have extremely high standards and a passion for always delivering a great service.  Moving into the world of recruitment, I have personally specialised in recruiting for Project Management, Design and Studio roles.  In 2004, I set myself a mission to create and run a quality-led recruitment business that adds real value to the industry and does a damn good job at servicing it well. This has been keeping me pretty busy, alongside my beautiful daughter, who arrived in 2011!

Annika's Social Media

Find me on

Latest blog entries

Creature London’s Ed Warren Talks about Diversity

Ed highlighted the importance of continuing to build awareness but agreed that “agencies need to ...

25 Oct

Diversity in the Creative Industry … All talk no action ?

Diversity in the Creative Industry … All talk no action? “Lack of diversity in the creative indus...

21 Sep

CS Mini Cannes

What is the next CS event? CS Mini Cannes will be taking place on the 14th of July. You can see a...

23 Jun

Creative Social: Being Different

It started with some hilarious satire and ended in full frontal male nudity. I would say it was ...

23 Jun

Get in contact


Send me your brief


Send me your CV
Number of Facebook fans
Overall our clients rate our accuracy