If you are exploring career opportunities and interested in finding out more about roles in Programmatic then you might find the following useful.
Programmatic jobs involve using clever algorithms to automate the optimisation, buying and placement of digital advertising.
Rather than being locked into a traditional contract for advertising within a certain space for a certain period of time, it offers brands a vastly more tailored approach. The bidding system can take into account a huge amount of variables, like gender, age, and geography, to make sure it targets the right space to advertise at the right time.
For this person timing is everything. They may be responsible for the automated buying of media space in real time (RTB) so the process is quicker and the audience more targeted. Or they may ensure the right ad is served at the right time. Whilst tagging away to their heart’s content. Being technically-minded and knowing a thing or two about code will come in handy and they’ll always have a report to hand to demonstrate performance. As well as being able to pinpoint what can be improved to better the outcome next time.