If you are exploring career opportunities and interested in finding out more about roles in Research + Insight then you might find the following useful.
Research and insight jobs are hugely analytical. It’s very much about better understanding an audience and how they think, behave or where they spend their time or what their interests may be. It could also be about interpreting a data set from a campaign, or what works and doesn’t work within a certain space, like social media.
The purpose of all of this is to know how to engage with a brand’s audience better. So that they get more of what they want to see, do or use from you.
This person will get a buzz out of research (be it qualitative or quantitative), whether they’re designing it, carrying it out, or analysing it. They may also have to present that information in a digestible format to a team or board so that the company can learn how they can better answer the demands of their users and consumers.