Our first annual Creativity Counts report looks to help our clients, employees and freelancers realise a future-facing talent strategy. However, salary benchmarks offer little insight into the state of the industry without context and are not enough for our clients to assess how to attract the best talent, and for the best talent to know what they're worth.
We asked over 400 candidates in our network access creative industries to share their opinions on the current state of the marketplace and their thoughts on the future. We then complemented this with insights from a wide range of sources, spanning surveys with and comments from our clients and candidates at the end of 2020.
The aim of this report is to provide you with the insights and tools to build both businesses and careers from firm foundations.