How to Write a Cover Letter

A good cover letter can often spell the difference between success and failure when applying for a job. Make sure you give yourself the best possible chance by following the simple but effective advice below:

First of all, I’d definitely recommend tailoring your cover letter to each specific job you apply for and not sending out the same to all employers. As a recruiter I’ve seen many cover letters and you can easily tell when the same one has been sent out to everyone and you definitely don’t want an employer to get that impression.

Second of all, make sure you do plenty of research into the company and try and find out who’s in charge of hiring people (if you don’t already know) and check out their Linkedin profile and/or Twitter presence.

If it’s for a certain position, you should quote the job title and reference number so the employer is aware of what position you’re applying for.  When it comes to structure and content for the letter, here’s a good example to follow:

First paragraph

The first paragraph of your cover letter should express your interest in the position and indicate why the role is particularly attractive to you.

Second paragraph

Briefly summarise your strengths, referring to your and experience or knowledge of the company´s market sector. You can also take this opportunity to mention significant qualifications.

Third paragraph

This paragraph should bring attention to the most relevant aspects of your career, making connections between your skills and their requirements.


Express confidence in your ability to contribute to the success of the company and indicate that you look forward to taking your application further.

Signing off

Yours sincerely (if you know the contacts name.)
Yours faithfully (if you do not know the contacts name.)

For more advice on how to write a great cover letter: