Job Description – Digital Account Executive

Here’s Source’s job description for a Digital Account Executive role. As a recruitment agency, we are all about helping people find their perfect job. We do this by matching your skills, experience and passion for creativity with the needs of potential clients.  If you are interested in finding a Digital Account Executive job in London or want to hire one for your team, please contact our client services recruitment team.

At Source we meet hundreds of people in the creative industry every year. The Job Description series is here to help you understand exactly what it is they do. If you work in a creative team and want to share your experience then we’d love to interview you – just let us know in the comments below.

What is the role of a Digital Account Executive?

A Digital Account Executive would usually sit within a team which manages a specific client account – although sometimes the team might look after a number of accounts within the agency. As well as Account Executives, a client services team is usually made up of Account Managers, Senior Account Managers plus an Account Director who oversees the whole team.  The Account Director would in turn report to a Group Account Director and a Client Services Director (or the agency’s equivalent).

Skills and experience necessary for this role:

An Account Executive would be expected to ideally have around 6 months experience within digital marketing. This may have been gained through working in internships within other marketing / communications / digital agencies or perhaps gained client side within a digital marketing team. You would be expected to have a good understanding of the basics of digital marketing with the potential and enthusiasm to develop much further within this area.

You will be supporting teams with the end to end process of delivering campaigns / projects so you must be able to demonstrate very strong communication skills, the ability to multi task and handle administration work. You may also be required to support on invoicing so you must be comfortable with numeracy. All this, whilst providing an impeccable service to the client day-to-day.

Required work experience:

Around 6 months + ideally gained through internships


£18-24 K depending on agency & experience

Types of company/agency common for this role:

Digital Account Executives are usually required for pure play digital agencies however there is often demand for digital specialists within integrated marketing agencies, social media agencies and advertising agencies who are starting to do more digital in-house.

How many people is a Digital Account Executive likely to manage?

None – this is generally an entry level position to support upwards within a team so it is unlikely you will manage anyone in this role.

Jobs that could lead to this role:

Marketing Internships within agencies will give you invaluable experience, particularly if you can gain exposure to digital campaigns.

Jobs that lead from this role:

Becoming an Account Manager. This is the next up in most agencies, with more responsibility and more involvement in the development of a campaign, working with departments across the agency.

Training / reading that will help you get this role:

Specific training is not usually required however there are a number of marketing courses available which are widely-regarded within the industry.



To read an exclusive interview with a Digital Account Executive, please visit

If you are interested in finding a Digital Account Executive job in London or if you want to hire one for your team, please contact our client services recruitment team