Here’s Source’s job description for a Paid Search Executive role. As a recruitment agency, we are all about helping people find their perfect job. We do this by matching your skills, experience and passion for creativity with the needs of potential clients. If you are interested in finding a Paid Search Executive job in London or want to hire one for your team, please contact our planning recruitment team.
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What is the role of a Paid Search Executive?
So what are the fundamentals of search and the opportunities it has to offer, whether you work in digital, TV, radio, print, outdoor or direct mail? We are a nation of searchers. Think about when you are looking for something online, where do you go? Search engines are often where you begin your online session, either to take you directly to what you are looking for, or to begin the research process. Naturally, there are a myriad of different types of effective methods to enhance “search ability”. The can include:
- Natural search results – those listings that appear at the discretion of the search engines with no charge to the listed site. Those who have created web content but have not optimised in any way.
- Search engine optimisation (SEO) – the practice of improving the visibility of your website to search engines for keywords that are relevant to your business. The goal of SEO is to achieve good ranking in natural search results.
- Paid For Search or Pay-per-Click (PPC) – here search engines will guarantee advertisers a place in the search results. The order of which they appear is dependent on the amount of money the advertiser is prepared to pay for a ‘click’ on their listing. To achieve a certain position in the search results, advertisers will bid against particular keywords.
PPC or Paid Search is still the most significant revenue generation method for advertisers. Although if this is not measured, precise, and constantly monitored it can be expensive and a wasted resource. It involves not merely picking and paying for the “right” words, but eliminating “negative” words, so it’s something of a science!
Specialist Search agencies are often the most trusted avenue for companies to leave their – typically – larger campaign search strategies with. Alongside this, they may have in-house teams who are highly competent, but their expertise may not relate to the entire major traffic drivers: Google Adwords, MSN Adcenter and Yahoo Search Marketing.
Skills and experience necessary for this role:
Good knowledge of Bid Optimisation tools, Adserving plus general numerical ability.
Required work experience:
Anything between 12 months – 10 years, depending on the role.
Types of company/agency common for this role:
Media Agencies, Creative Agencies, Marketing Search Agencies.
How many people is a Paid Search Executive likely to manage?
Team sizes vary.
Jobs that could lead to this role:
Numeric graduates, with ability to use analytic tools.
Jobs that lead from this role:
Can lead to Head of Performance, Head of Search, Team Leader and more senior roles.
Training / reading that will help you get this role:
Maths and Science degrees can be advantageous.
If you are interested in finding a Paid Search Executive job in London or if you want to hire one for your team, please contact our planning recruitment team.