It is not an uncommon question, the difference between an Art Director and a Creative Director. In fact in some instances they may be interchangeable, particularly in smaller agencies where the role is more fluid. However, in larger agencies where both roles exist together, there are clear distinctions between the two.
Whether you are planning your career trajectory, or looking to recruit a new creative member to your team, it is worth considering what the two roles mean in most agency settings.… Read more
This month Source LF partnered with Creative Social’s sister organisation, Innovation Social, to bring you Innovation Stories. Held at Digitas LBi, this ground breaking event observed, commented on and analysed the innovation industry’s main pivots as it has matured from upstart and protagonist to matured thought leader and leading light.
The high profile line up of speakers presented real, first hand innovation case studies which whetted the audience’s hunger for inspiration and provided us with the inside track on how to integrate innovation into business.… Read more
Last week I shared some great insights into using bespoke online communities for market research with Anna Wills of Tonic UK. This week we have more insight from Anna on careers in market research and her role as Managing Director.
Watch the video interview below if you would like to find out more about working in and running a market research agency. She also has some interesting things to say about the different challenges faced by market researchers working both client and agency side.… Read more