Overview of the market they serve:
The Chartered Institute of Marketing (CIM) is the world’s largest organisation, supporting and representing marketers of all descriptions across the globe.
Who are - or are likely to be - members?
The CIM attracts a broad range of members, from those high-up in the marketing world, to individuals just starting out. The organisation aims to benefit people from any company background – from large blue-chip businesses to small one-man-bands, both agency and client-side. To compliment this impressive offering, the CIM offers a range of memberships to suit all levels of marketing experience and knowledge.
What do they bring to the industry?
The CIM bring a whole host of services to the marketing industry, as well as being a voice for those in the profession. They provide training, recognised qualifications and support to people looking to develop their careers, as well as being a go-to for the latest industry news. They have an area dedicated to jobs, plus up-to-date intelligence and insight into the industry. The CIM also regularly holds events for further learning and networking.
The CIM is probably best known for its training and qualifications, which are recognised universally. Other services include:
- Marketer Magazine
- Cutting Edge – weekly e-bulletin
- Market Research
- Local & Regional branches
- Legal advice
- Job board
- Moor Hall Conference Centre
Prominent recent achievements/work/incentives
“We don’t just follow the news, we help to make it with our research papers, news releases and marketing surveys.” CIM website Oct 2011.
The CIM was positively mentioned in the press over 1,300 times last year. In their centenary year, The CIM continues to be a marketer’s “lifelong career partner and the champion of marketing excellence in all aspects of business and commerce.” To mark the 100 years, The CIM held an event at Windsor Castle with HRH Prince Phillip as guest of honour and released a book,’ The Marketing Century’ describing how marketing has developed over the years.