Programmatic Senior Account Manager - Integrate...
- Programmatic Senior Account Manager - Integrated Digital Agency
- £40k - £45k
- Posted06 February 2018
- ConsultantElliot Graham
- Contract TypePermanent
- PositionProgrammatic Senior Account Manager - Integrated Digital Agency
- Salary£40,000 - £45,000 per annum
Programmatic Senior Account Manager
A great opportunity to join a fully-integrated digital agency, with award-winning media management and innovative technology, and the backing of a major media network. As a team of 650 digital specialists in 8 global locations, they strive to create the best digital communications in the world.
The agency works with a wide mix of brands, which includes travel , automotive and entertainment, so this creates an opportunity to work with major names and budgets.
*Development of direct and programmatic media plans from client brief to achieve sign off, with competent accompanying rationale for overall strategy as well as individual placement detail.
*Support in the research, set up and on-going management of platforms for programmatic campaigns (DSP, tag manager, DMP, Ad Verification, DCO).
*Manage end-to-end process of programmatic campaigns within DSPs overseeing campaign set up, pacing, budget, bid management, tracking and optimisations.
*Monitor open market and programmatic direct buying prices and inventory availability.
*Utilising publisher audience data on programmatic direct (private market place, preferred and guaranteed) campaign buys.
*Keeping up to date with existing publisher product offerings and the overall publisher landscape.
*With the account director, support a universal audience data strategy shared across Search, Social and Display with consistent targeting, measurement and analysis.
*Collaborate with the data and analytics team to research the appropriate behavioural segments for campaign set up and on-going optimisations.
*Utilise external client audience data into programmatic campaigns (CRM, offline, analytics, audience management platforms).
*Manage and oversee the development of team account executive(s) across all media functions from a planning, campaign management, commercial and financial perspective.
*Develop revenue from all aspects of programmatic display, mobile and video channels through upselling, cross-selling and team operational efficiencies.
*Oversee the planning, management and delivery of all media campaigns to hit projected targets, both as a solo exercise and reviewing other's plans.
*Creation of forecasts for media buying, scheduling and flighting that matches client demographics and drives/captures demand.
*Expand channel knowledge and experience across a 3rd discipline, possibly affiliates, PPC or social, managing campaigns independently within a 3 month period.
*Implement strategies that compliment other channels and quantify this through the application of attribution models to justify spend.
*Develop search/display 'biddable' media strategy within the agency, specifically when using Google tools.
*Support business analyst by contributing to pitch materials and attending new business meetings where relevant.
*Management of ad-server relationships, in-house trafficking requirements and creative optimisation through appropriate tools (may be one of Atlas, DART, Mediaplex).
*Relevant online experience within a display role.
*Excellent experience, knowledge and understanding of display, video & mobile markets, including current developments.
*Good knowledge of overall online marketing mix including search, affiliates & social.
*DoubleClick Stack knowledge is essential.
*Sound understanding of ad-server technologies.
*Understanding of client side analytics packages highly desirable (Omniture, Coremetrics, GA).
*Fluent written and spoken English. A second language is a bonus.
*Maths Qualification (GCSE, A Level or international equivalent) desirable, along with evidence of mathematical competency.
*Knowledge of Marin, Dart or Search-ignite would be a plus.
If the above makes you want to know more then I would like to speak with you! Alternatively, if it may be of greater interest to someone else in your network then let me know and you could make a £250 referral bonus!
He's our Media Planning and Buying/Digital Performance Senior Consultant.
Bringing almost 5 years Recruitment experience, I sit within the Planning & Buying team across all media. I hold a strong interest and knowledge of the industry, with my passion hopefully coming across when talking to...
Email Elliot: email@example.com
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